Energy Behavior Change


Problem: Conserving energy is important, but behavior change is hard.

Goal: Help Belkin’s Conserve division to be focused and make clear decisions when scoping, designing, and discussing features and products. I was very fortunate to be a part of the Conserve team, and I was passionate about helping people to better understand and use energy. I found in our internal conversations that although all team members shared that goal, there were widely varying ideas about how to best approach it. On my own initiative I created a set of design principles and discussed, revised, and edited them with the whole team in order to (literally) get us all on the same page.

Process: First, I read a LOT. There are many, many books, experts, and published research papers on the subject of behavior change. I tried to read all of them, or as many as I could. Then I interviewed all of our team about the topic, as well as our business stakeholders. I distilled all of this into a set of principles that was focused on helping us make decisions. The principles had to be specific enough that if we questioned a product or feature, the principles would be able to tell us if it was on track or not.

Results: The principles were widely adopted by the entire team. I can’t share the whole list with you, because they are Belkin’s IP, but they were used during the design process of things like envisioning a smart energy bill of the future and energy monitoring displays.

bill excerpt

Home energy LCD spec

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